by Howell Studios | Sep 30, 2026 | Industry Expertise, Label Printing
The label on a filler, a valve manifold, or a pallet rack in a food plant is not doing the same job as the label on the jar. It never meets a shopper. It has to survive the cleaning. That is a harder brief than most label specs allow for. A sanitation crew hits the...
by Howell Studios | Sep 29, 2026 | Point of Purchase
Window graphics are printed or cut films applied to storefront glass, office doors and interior partitions to advertise a product, reinforce a brand, or add privacy. For a Rochester business, they turn the one surface every passerby already looks at into working...
by Howell Studios | Sep 28, 2026 | Industry Expertise
A trade show display is the printed hardware that turns ten feet of empty carpet into a working sales space: retractable banner stands, a pop-up or fabric backwall, a printed table cover, floor graphics, and a tent if the show is outdoors. For a Rochester, NY...
by Howell Studios | Sep 27, 2026 | Label Printing
A keg collar is the small identification label that wraps the neck of a keg, and for Rochester breweries it does far more than name the beer. It is where federal labeling law, batch traceability, and your brand all meet on a wet, cold, heavy stainless container that...
by Howell Studios | Sep 26, 2026 | Label Printing
A UL label is a nameplate or marking whose materials, adhesive, and printing have been tested and recognized under ANSI/UL 969, the Standard for Marking and Labeling Systems. For a Rochester, NY manufacturer, that recognition is often the difference between a product...
by Howell Studios | Sep 25, 2026 | Label Printing
Equipment labels are the small, hard-working parts of a machine that most buyers never think about, until one peels off, fades, or fails an audit. In Rochester, NY, where advanced manufacturing still anchors the regional economy, the label on a pump, a hand tool, or a...
by Howell Studios | Sep 4, 2026 | Point of Purchase
Counter mats in New York are printed, cushioned mats that sit on a checkout, bar, or service counter and turn that space into branded, sales-driving real estate. The best ones survive spills, coins, and daily wipe-downs while keeping colors sharp for a year or more....
by Howell Studios | Sep 4, 2026 | Label Printing
Asset tags are the durable, uniquely numbered labels that let a Rochester operation identify, track, and account for every piece of equipment it owns, from a CNC machine on the plant floor to a laptop in the front office. If you manage maintenance, IT, finance, or...
by Howell Studios | Aug 28, 2026 | Point of Purchase
A counter mat is a printed, wipeable mat that sits on the checkout or service counter and turns dead register space into paid-for advertising you already own. For New York retailers, breweries, dispensaries, and service counters, it is one of the lowest-cost pieces of...
by Howell Studios | Aug 27, 2026 | Label Printing
Beverage label printing is the production of durable, compliant labels for bottles, cans, kegs, growlers, and cartons, built to survive condensation, ice, and cold storage while doing the real job on the shelf: getting a hand to reach for your drink instead of the one...
